Showing 1 - 10 of 651
This paper examines the economic organization of the trans-Saharan slave trade between the fourteenth and the nineteenth centuries on those routes that moved slaves from Sudanic Africa via entrepôts in the Sahel and Sahara to the Maghrib. The commercial framework of this trade was integrated...
Persistent link: https://www.econbiz.de/10005870829
Children’s lives have been transformed over the past century. Family incomes haveincreased, children lead more solitary lives, attitudes to childhood have changed, newproducts have been developed and commercial pressures on children have increased.The importance of these commercial pressures...
Persistent link: https://www.econbiz.de/10009353984
Advertisements provide consumers with knowledge about private products, whereas political information is required to provide voters with knowledge of public issues. Modern information technologies and globalization are increasing the exposure of individuals to information. Goods advertising is...
Persistent link: https://www.econbiz.de/10005859630
This article examines a range of writings on advertising. It shows that advertising has been written about as instrumental to an emerging capitalistic market, touted as a flamboyant lifestyle in autobiographical tales of charismatic advertising leaders, depicted as a coercive tool of...
Persistent link: https://www.econbiz.de/10010247077
I show that an advertising ban is more likely to increase — rather than decrease — total consumption when advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation (thus allowing firms to command higher prices). In this...
Persistent link: https://www.econbiz.de/10009756951
Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial model scenario with differently informed consumers that MCCs primarily serve as a device to facilitate collusion instead of allowing for price discrimination between these...
Persistent link: https://www.econbiz.de/10010321690
We consider a duopoly in a homogenous goods market where part of the consumers are ex ante uninformed about prices. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following results. First, there is no monotone relationship...
Persistent link: https://www.econbiz.de/10010325593
Advertisements provide consumers with knowledge about private products, whereas political information is required to provide voters with knowledge of public issues. Modern information technologies and globalization are increasing the exposure of individuals to information. Goods advertising is...
Persistent link: https://www.econbiz.de/10010269262
We analyze the strategic behavior of firms when demand is determined by a rule of thumb behavior of consumers. We assume consumer dynamics where individual consumers follow simple behavioral decision rules governed by imitation and habit as suggested in consumer research. On this basis, we...
Persistent link: https://www.econbiz.de/10010270001
This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers have heterogeneous social attitudes towards the consumption by others. Deriving product demand from primitives, we show that the demand-enhancing effect of persuasive...
Persistent link: https://www.econbiz.de/10010274911