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Language and advertising effectiveness : code-switching in the Korean marketplace
Ahn, Jungsun; La Ferle, Carrie; Lee, Doohwang - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 477-495
Persistent link: https://www.econbiz.de/10011707426
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Framing and word choice in childhood obesity reduction-focused advertising
Mayer, James Mark; Peev, Plamen; Mayer, Abby - In: Journal of managerial issues : JMI 34 (2022) 3, pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
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The language of champagne in nineteenth-century Britain
Harding, Graham - In: History of retailing and consumption 9 (2023) 2, pp. 203-220
Persistent link: https://www.econbiz.de/10014446708
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From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product advertising
Campbell, Rachel; Freeman, Olivia; Gannon, Valerie - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 216-237
Persistent link: https://www.econbiz.de/10012515245
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#Metoovertising : the institutional work of creative women who are looking to change the rules of the advertising game
Thompson-Whiteside, Helen; Turnbull, Sarah - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 1/2, pp. 117-143
Persistent link: https://www.econbiz.de/10012498485
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A qualitative study of consumer perceptions about masculinity in advertising : content, sentiment, and discourse analysis
Kreicbergs, Toms; Ščeulovs, Deniss - In: International journal of learning and change : IJLC 16 (2024) 2/3, pp. 327-348
Persistent link: https://www.econbiz.de/10015065936
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos; Meurs, Frank van - In: Journal of international consumer marketing 29 (2017) 2, pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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Does language matter when advertising to Africa's multilingual audience? : an ELM study of audience language preference and responses
Yeboah-Banin, Abena A. - In: Journal of African business 24 (2023) 4, pp. 632-648
Persistent link: https://www.econbiz.de/10014372896
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From overt provider to invisible presence : discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950 - 2010
Marshall, David William; Davis, Teresa; Hogg, Margaret K.; … - In: Journal of marketing management : MM 30 (2014) 15/16, pp. 1654-1679
Persistent link: https://www.econbiz.de/10010466423
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The pitfalls of the promotional language
MOLDOVEANU-BARBU, Christina - In: Anale. Seria Stiinte Economice. Timisoara XVIII (2012) May, pp. 287-294
Whether expensive advertising or just low cost publicity, promotional strategies imprint their persuasive items on the … public’s brain and conscience, by manipulating audio, visual and language ingredients. They struggle against human passivity …
Persistent link: https://www.econbiz.de/10010641498