Cristache, Nicoleta; Adrian, Micu; Basalic, Elena Valentina - In: Risk in Contemporary Economy (2013), pp. 261-272
Although the word “event” is one of the world’s 500 most popular words, few people know what event marketing is and how can it help boost business. Event marketing used by marketers in all industries, represents a unique opportunity for conveying specific messages, educating both the...