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"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
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Using Donald Trump's COVID-19 vaccine endorsement to give public health a shot in the arm : a large-scale ad experiment
Larsen, Bradley J.; Ryan, Timothy J.; Greene, Steven; … - 2022
Persistent link: https://www.econbiz.de/10013192496
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The impact of privacy policy on the auction market for online display advertising
Johnson, Garrett - 2013
The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target … policies on the online display ad industry by applying an empirical model to a proprietary auction dataset. Two challenges … premium’s variance to zero. Second, the data provider uses a novel auction mechanism in which first-price bidders and second …
Persistent link: https://www.econbiz.de/10010250694
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First-price auctions in online display advertising
Despotakis, Stylianos; Ravi, Ramamoorthi; Sayedi, Amin - In: Journal of marketing research 58 (2021) 5, pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
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Competitive target advertising and consumer data sharing
Zhao, Xia; Xue, Ling - In: Journal of management information systems : JMIS 29 (2012/13) 3, pp. 189-222
Persistent link: https://www.econbiz.de/10009740981
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Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen; Heise, Marc; Skiera, Bernd - In: Improving decision making in real-time bidding, (pp. 14-50). 2018
Persistent link: https://www.econbiz.de/10012267655
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Real-time bidding in online display advertising
Sayedi, Amin - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
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Towards a bourgeois public sphere of consumption : the language of consumption as found in auction advertisements in late eighteenth-century Paris (1760-1778)
De Smet, Charris - In: History of retailing and consumption 9 (2023) 2, pp. 116-140
Persistent link: https://www.econbiz.de/10014446701
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How retailers support consumers during the pandemic : Kaufland case study
Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189
focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific … communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising …
Persistent link: https://www.econbiz.de/10013170347
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A Game Theoretic Framework for Competing/Cooperating Retailers under price and advertising dependent demand
Dridi, Dhouha; Ben Youssef, Slim - Volkswirtschaftliche Fakultät, … - 2015
In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a … of the demand function which is an additive form. The demand is influenced by both retail price and advertising … expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games …
Persistent link: https://www.econbiz.de/10011220301