//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
You Get a Book! Demand Spillov...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
advertising
Spillover-Effekt
18,442
Spillover effect
18,042
Werbung
13,843
Advertising
11,312
Werbewirkung
7,984
Advertising effects
7,758
Theorie
5,426
Theory
5,274
Consumer behaviour
4,877
Konsumentenverhalten
4,778
USA
3,066
United States
2,856
Online-Marketing
2,739
Internet marketing
2,732
Schätzung
2,553
Estimation
2,463
Volatilität
2,341
Volatility
2,314
Welt
2,302
World
2,257
Auslandsinvestition
2,032
Foreign investment
2,018
Deutschland
1,895
Produktivität
1,808
China
1,767
Productivity
1,753
Industrieforschung
1,643
Industrial research
1,634
Brand management
1,583
Wissenstransfer
1,567
Markenführung
1,563
Knowledge transfer
1,541
Germany
1,371
Innovation
1,371
Aktienmarkt
1,367
Stock market
1,352
EU-Staaten
1,304
Finanzkrise
1,292
Financial crisis
1,282
more ...
less ...
Online availability
All
Free
580
Undetermined
572
Type of publication
All
Article
947
Book / Working Paper
452
Other
6
Journal
1
Type of publication (narrower categories)
All
Article in journal
627
Aufsatz in Zeitschrift
627
Working Paper
142
Arbeitspapier
77
Graue Literatur
77
Non-commercial literature
77
Article
16
research-article
16
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
6
Thesis
6
Conference Paper
5
Conference paper
2
Hochschulschrift
2
Konferenzbeitrag
2
review-article
2
Congress Report
1
Doctoral Thesis
1
Festschrift
1
more ...
less ...
Language
All
English
952
Undetermined
424
German
13
French
6
Romanian
4
Spanish
4
Serbian
2
Albanian
1
more ...
less ...
Author
All
Russo, Antonio
13
Budzinski, Oliver
11
Falkinger, Josef
11
D'Annunzio, Anna
10
Filistrucchi, Lapo
10
Anderson, Simon P.
9
Lopez, Rigoberto A.
9
Pagano, Marco
9
Schmidtke, Richard
9
Kind, Hans Jarle
8
Lindstädt, Nadine
8
Liu, Yizao
8
Wilbur, Kenneth C.
8
Brown, Mark G.
7
Fluet, Claude
7
Nilssen, Tore
7
Snower, Dennis J.
7
Sørgard, Lars
7
Twomey, Paul
7
Zhu, Chen
7
Affeldt, Pauline Luise
6
Argentesi, Elena
6
Chintagunta, Pradeep K.
6
Emons, Winand
6
Flath, David
6
Galeotti, Andrea
6
Kerkhof, Anna
6
Kovbasyuk, Sergei
6
Lee, Jonq-Ying
6
Durante, Ruben
5
Estrada, Fernando
5
Horsky, Dan
5
Ivaldi, Marc
5
Prasad, Ashutosh
5
Soloveichik, Rachel
5
Zhang, Jiekai
5
Adeola, Ogechi
4
Alan, Sule
4
Cawley, John
4
Cemalcilar, Mehmet
4
more ...
less ...
Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
C.E.P.R. Discussion Papers
15
CESifo
8
Agricultural and Applied Economics Association - AAEA
7
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
7
Center for Tobacco Control Research and Education, UC San Francisco
7
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
7
eSocialSciences
7
Department of Agricultural and Resource Economics, University of Connecticut
6
Florida Department of Citrus
6
Université Paris-Dauphine (Paris IX)
6
Centre for Industrial Economics (CIE), Økonomisk Institut
5
EconWPA
5
Economic Research Service, Department of Agriculture
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Institute for the Study of Labor (IZA)
4
NET Institute
4
School of Economics, Universiteit Utrecht
4
Tilburg University, Center for Economic Research
4
University of Virginia, Department of Economics
4
Centro Studi di Economia e Finanza (CSEF)
3
Institut for Miljø og Erhvervsøkonomi, Syddansk Universitet
3
Instituto Valenciano de Investigaciones Económicas (IVIE)
3
London School of Economics (LSE)
3
Tinbergen Institute
3
Tinbergen Instituut
3
Université Paris-Dauphine
3
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
2
Centre for Analysis of Social Exclusion, LSE
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
2
Department of Econometrics and Business Statistics, Monash Business School
2
Department of Economics, Boston College
2
Department of Economics, Oxford University
2
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Europäische Kommission / Generaldirektion Justiz und Verbraucher
2
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
2
HAL
2
Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften
2
Institut für Volkswirtschaftlehre, Fakultät für Wirtschaftswissenschaften
2
more ...
less ...
Published in...
All
Marketing Science
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of marketing communications
37
International journal of advertising : the quarterly review of marketing communications
27
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
24
Management Science
21
Journal of promotion management : JPM
20
Journal of marketing research : JMR
18
Journal of marketing
17
MPRA Paper
17
CESifo Working Paper
16
International journal of internet marketing and advertising : IJIMA
16
CEPR Discussion Papers
15
CESifo working papers
13
Psychology & marketing
12
Journal of promotion management : innovations in planning and applied research
11
Marketing science
11
Journal of media business studies
10
Journal of marketing management : MM
9
Journal of marketing research
9
CESifo Working Paper Series
8
IZA Discussion Papers
8
Annals of Faculty of Economics
7
ERIM Report Series Research in Management
7
International Journal of Sports Marketing and Sponsorship
7
University of California at San Francisco, Center for Tobacco Control Research and Education
7
Working Papers / eSocialSciences
7
Applied economics
6
Discussion papers / CEPR
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of public policy & marketing
6
Marketing i menedžment innovacij : m&mi
6
Ovidius University Annals, Economic Sciences Series
6
Research Papers 2005 and Before
6
Tinbergen Institute Discussion Papers
6
Agricultural and Resource Economics Review
5
CIE Discussion Papers
5
Economics Papers from University Paris Dauphine
5
more ...
less ...
Source
All
ECONIS (ZBW)
731
RePEc
506
EconStor
88
BASE
34
USB Cologne (business full texts)
25
Other ZBW resources
18
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
1,406
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effect of celebrity endorsement in
advertising
activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
3
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
Saved in:
4
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
5
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed
advertising
and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
6
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
7
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
8
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
9
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
10
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->