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advertising puffery
Advertising
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Advertising effects
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Augmented reality
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Beziehungsmarketing
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Brand image
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brand loyalty
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mediation
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young adults
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Mahadevan, Kala
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Punjani, Krunal K.
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Ravi Kumar, V. V.
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International journal of consumer studies
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Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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