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Artificial intelligence in utilitarian vs. hedonic contexts : the "word-of-machine" effect
Longoni, Chiara
;
Cian, Luca
- In:
Journal of marketing
86
(
2022
)
1
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pp. 91-108
Persistent link: https://www.econbiz.de/10012794731
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Algorithmic transference : people overgeneralize failures of ai in the government
Longoni, Chiara
;
Cian, Luca
;
Kyung, Ellie J.
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 170-188
Persistent link: https://www.econbiz.de/10013474561
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