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Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need...
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There is often said to be a tension between the two types of organizational learning activities, exploration and …
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Formulating consistent marketing strategies is a difficult task, but successfully implementing them is even more challenging. This is even more pertinent as marketing strategies quite often incorporate inherent conflicts between major breakthroughs and consolidation. Consequently, marketers need...
Persistent link: https://www.econbiz.de/10010421343
division of labor with regard to exploration and exploitation exists among the actors inside the cluster. A cluster is … approaches by means of exploration. In this context we are interested in the supportive role of cluster management, assuming that … a cluster organization can only persist sustainably if exploitation and exploration are pursued in an appropriate …
Persistent link: https://www.econbiz.de/10011522054
It is discussed whether hybrid strategies are beneficial or detrimental to a firm's performance, because hybrid strategies lead to organizational tensions that arise from the simultaneous pursuit of distinct strategic activities. However, existing studies on the relationship between hybrid...
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