Parguel, Béatrice; Bonnemaizon, Audrey; Monnot, Elisa; … - Université Paris-Dauphine (Paris IX) - 2012
This article explores the purposes pursued by the French research in marketing. A scientometric analysis of four AFM Congresses communications reveals the permanence of a powerful managerial paradigm and the recent development of more societal questions. These results are discussed in a...