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Prioritisation of factors influencing brand love of Indian young consumers using analytic hierarchy process
Pande, Smriti; Gupta, Kriti Priya - In: International journal of Indian culture and business … 21 (2020) 3, pp. 279-302
Persistent link: https://www.econbiz.de/10012510992
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Analysing the factors that affect the adoption of payments bank services in India : an analytic hierarchy process approach
Gupta, Kriti Priya; Manrai, Rishi; Goel, Utkarsh - In: International journal of business information systems : … 37 (2021) 4, pp. 522-543
Persistent link: https://www.econbiz.de/10012612771
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Prioritising the factors influencing strategic tools' usage by micro, small and medium enterprises : an analytic hierarchy process approach
Anandan, T. R.; Gupta, Kriti Priya - In: International journal of business innovation and … 32 (2023) 1, pp. 97-125
Persistent link: https://www.econbiz.de/10014438456