Bakó, Barna; Kálecz-Simon, András - Közgazdaságtudományi Kar, Budapesti Corvinus Egyetem - 2014
Anchoring is a well-known decision-making bias: original guesses for a certain question could act as anchors and could influence our final answers. Reference prices - in a similar fashion - can lead to a bias in consumer valuations, and thus consumer demand will be coherent but not one derived...
