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art and cultural sponsorship
Arts
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Consumer behaviour
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Cultural economics
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Cultural policy
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Customer satisfaction
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Einzelhandel
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Emotion
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Food retailing
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Kulturökonomik
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Kundenzufriedenheit
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Kunst
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Ladengestaltung
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Lebensmitteleinzelhandel
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Retail trade
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South Asia
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Sponsoring
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Sponsorship
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Store design
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Südasien
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customer satisfaction
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store attachment
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store patronage
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values of cultural sponsorship
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Shin, Jong-Kuk
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing
Shin, Jong-Kuk
;
Park, Minsook
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 441-452
Persistent link: https://www.econbiz.de/10010438482
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