Sales of organic milk in mainstream supermarkets have grown over the last 8 years, reaching $75.7 million in 1999, as more organic milk processors enter the market and more mainstream supermarkets sell organic products. National-level scanner data for mainstream supermarkets are employed to...

Sales of organic milk in mainstream supermarkets have grown over the last 8 years, reaching $75.7 million in 1999, as more organic milk processors enter the market and more mainstream supermarkets sell organic products. National-level scanner data for mainstream supermarkets are employed to...