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The base of the pyramid (BoP) is the lower-income segment of the population. It represents an important market that is often disregarded by companies as a source of economic benefit. For this reason, scholars have gained interest in this topic since the early 21st century. The main objective of...
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A closer look at innovation for and from emerging markets respectively developing economies reveals that a variety of … different terms and concepts related to this type of innovation exist. The goal of my conceptual paper is to present a … differentiate them. After a first investigation in relation to innovation for and from emerging markets the keywords "reverse …
Persistent link: https://www.econbiz.de/10011563115
A closer look at innovation for and from emerging markets respectively developing economies reveals that a variety of … different terms and concepts related to this type of innovation exist. The goal of my conceptual paper is to present a … differentiate them. After a first investigation in relation to innovation for and from emerging markets the keywords "reverse …
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