e Hassan, Ibn; Iqbal, Jawad - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 10 (2016) 3, pp. 725-734
Sensory marketing is an up-coming tool that integrates the five human senses for generating a total experience that the customer keeps in mind. The main objective of the study is to identify the impact of sensory marketing on consumers to generate brand loyalty. The second objective of this...
