ANDREI, Andreia - Gabriela; ZAIT, Adriana - In: Management Dynamics in the Knowledge Economy Journal 2 (2014) 3, pp. 472-479
Nowadays, technology enables businesses to make transactions without human interaction, which increases their operations, but also erodes the personal nature of commerce and brand loyalty, in most of the cases. Independent lines of research have warned about this phenomenon, pointing out that...
