This article uses television ratings from the 2006 and 2007 National Football League (NFL) seasons to estimate viewer demand in large markets without local teams. The factors that are found to be statistically significant and positively related determinants of television ratings are: team...

Previous research estimating demand for sporting events has focused largely on professional baseball and European football (soccer), using attendance as a proxy of demand. This article estimates demand for National Football League games using television broadcast ratings, permitting the...

Much of the past empirical analysis of the Uncertainty of Outcome Hypothesis (UOH) has gauged the responsiveness of attendance to uncertainty in either the Major League Baseball or European football regular season. This study diverges from those studies by examining broadcast ratings for...