Anghel, Laurentiu-Dan; Vrânceanu, Diana Maria; Filip, Alina - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 600-614
In a dynamic business environment, implementing innovative commercial technologies facilitates the winning of new competitive advantages in the retail industry, given the manifested influence on consumer buying behaviour towards commercial units, as well as the significant contribution to the...
