Phytosterol is a healthful ingredient that helps reduce blood cholesterol levels. It hasbeen over ten years since the first phytosterol-enriched product, Benecol margarine, waslaunched in Finland in 1995; however, understanding of this product is still limited. Inaddition, it has been shown in the...

The demand for functional foods has increased notably in recent years due to growing consumer interest in diet and health issues. Currently, the food industry is introducing many types of new food products with functional attributes. Consequently, cannibalization is a critical issue for firms...