Blanc, Simone; Merlino, Valentina Maria; Versino, Alice; … - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 2, pp. 1-13
Background: This research investigates the web-based communication and promotion strategies applied by a sample of selected chocolatiers in Piedmont, a region in the northwest of Italy known for its ancient chocolate-making tradition. Methods: the AGIL scheme was used (A-adaptation, which...
