This paper is published in full in European Review of Agricultural Economics Vol 28(4) (2001) pp.479-498 http://erae.oupjournals.org/content/vol28/issue4/

Analyses of data from random utility models of choice data have typically used fixed parameter representations, with consumer heterogeneity introduced by including factors such as the age, gender etc of the respondent. However, there is a class of models that assume that the underlying...

Numerous qualitative studies have examined consumer attitudes towards genetically modified foods. This research adds to those studies by using choice modelling methods to examine the extent to which Western Australian consumers are willing to pay to avoid GM foods, if at all. The questionnaire...