Jones, Peter; Clarke-Hill, Colin; Comfort, Daphne; … - In: World Review of Entrepreneurship, Management and … 9 (2013) 4, pp. 460-474
This paper provides an exploratory review of the extent to which the UK's retail industry is employing social media … contested meanings of sustainability. The paper draws its empirical material from the Facebook pages of the UK's top ten retail … perceived to be pressing issues then the UK's leading retailers may need to look to harness the powerful potential of social …