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The problems of digitalisation and transition of companies into the digital markets has become one of the crucial issues in contemporary business. Digital transformation is changing markets and interactions. These trends impose a question on how secure is this environment and how companies are...
Persistent link: https://www.econbiz.de/10012141529
The problems of digitalisation and transition of companies into the digital markets has become one of the crucial issues in contemporary business. Digital transformation is changing markets and interactions. These trends impose a question on how secure is this environment and how companies are...
Persistent link: https://www.econbiz.de/10012228045
The goal of the paper is to present the framework for combining clustering and classification for churn management in telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in telecommunications separately for...
Persistent link: https://www.econbiz.de/10012795878
The goal of the paper is to present the framework for combining clustering and classification for churn management in telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in telecommunications separately for...
Persistent link: https://www.econbiz.de/10013201227