Bosbach, Moritz; Maietta, Ornella Wanda - European Association of Agricultural Economists - EAAE - 2011
recently, in supermarkets and shopping centres. The fair trade product with the highest market share is coffee. This study aims … to ascertain the implicit price paid by Italian consumers for the fair trade content of coffee and how this implicit … is the province. Since scanner data are used, the analysis can allow for the coffee attributes described by the labels …