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Le rôle de variables psychologiques individuelles dans un cadre relationnel
Prim-Allaz, Isabelle; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 2007
, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context … relationship proneness and psychological reactance. This typology highlights contrasted behaviors regarding trust and commitment …
Persistent link: https://www.econbiz.de/10010861525
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Le rôle de variables psychologiques individuelles dans un cadre relationnel.
Prim-Allaz, Isabelle; Darpy, Denis - Université Paris-Dauphine
, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context … relationship proneness and psychological reactance. This typology highlights contrasted behaviors regarding trust and commitment …
Persistent link: https://www.econbiz.de/10008551660
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Influence of power asymmetry, commitment and trust on SME retailers' performance
Setyawan, Anton Agus; Susila, Ihwan; Anindita, Sekar - In: Verslas: Teorija ir praktika / Business: Theory and Practice 20 (2019), pp. 216-223
The purpose of this study is to analyze the effect of power asymmetry, commitment and trust to business performance. In … a business relation, the role of power asymmetry, commitment and trust are importance to maintain the quality of a … relationship among companies in business network. The result shows that power asymmetry, commitment and trust have significant …
Persistent link: https://www.econbiz.de/10012703542
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The relationship between trust, commitment and its effects on brand loyalty
Vargas Rocha, Frederico Rafael; de Esteban Curiel, Javier; … - In: Revista de Métodos Cuantitativos para la Economía y … 29 (2020), pp. 131-151
This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … the empirical results obtained, the relationship between the trust/service expectation X commitment, trust …
Persistent link: https://www.econbiz.de/10014494409
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The relationship between trust, commitment and its effects on brand loyalty
Vargas Rocha, Frederico Rafael; Esteban Curiel, Javier de; … - In: Revista de métodos cuantitativos para la economía y … 29 (2020), pp. 131-151
This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … the empirical results obtained, the relationship between the trust/service expectation X commitment, trust …
Persistent link: https://www.econbiz.de/10012260087
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Influence of power asymmetry, commitment and trust on SME retailers' performance
Setyawan, Anton Agus; Susila, Ihwan; Anindita, Sekar - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 216-223
The purpose of this study is to analyze the effect of power asymmetry, commitment and trust to business performance. In … a business relation, the role of power asymmetry, commitment and trust are importance to maintain the quality of a … relationship among companies in business network. The result shows that power asymmetry, commitment and trust have significant …
Persistent link: https://www.econbiz.de/10012020171
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Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs
Gil, Ma José Álvarez; Lado, Nora; Berrone, Pascual; … - Department of Economics, European University Institute - 2006
-customer relationship framework, we argue that trust and relational commitment – two fundamental aspects of relational marketing – are …
Persistent link: https://www.econbiz.de/10005697736
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Bénéfices perçus de la fidélisation et qualité relationnelle : une application exploratoire au secteur du transport aérien
Volle, Pierre; Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2003
benefits and various relational variables (commitment, trust and satisfaction). Using discriminant analysis, we show that the …
Persistent link: https://www.econbiz.de/10010707304
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Peu de consommateurs fidèles habitent au paradis.
Bozzo, Cécile; Merunka, Dwight; Moulins, Jean-Louis - Université Paris-Dauphine
Les acheteurs réguliers d’une marque peuvent y être fidèles s’ils possèdent des attitudes fortes et positives vis-à-vis de la marque, source d’engagement dans une relation à long terme avec la marque. Ils peuvent aussi acheter la marque régulièrement par habitude et pour des...
Persistent link: https://www.econbiz.de/10008924651
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Peu de consommateurs fidèles habitent au paradis
Bozzo, Cécile; Merunka, Dwight; Moulins, Jean-Louis - Université Paris-Dauphine (Paris IX) - 2006
Regular brand buyers may be brand loyals if they exhibit strong and positive attitudes towards the brand leading them to be committed to purchasing it in the future. They can also buy the brand regularly out of mere habit or for practical reasons. This is called inertia. Finally, regular brand...
Persistent link: https://www.econbiz.de/10011073730