Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership … and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing …Leadership communication with multiple managers and its influence on internal integration of different functional areas …