Dumitru, Madalina; Albu, Nadia; Dumitru, Valentin Florentin - In: The AMFITEATRU ECONOMIC journal 16 (2014) 35, pp. 41-41
This study is motivated by the importance of communication with consumers in the pharmaceutical industry. We view communication as part of the company’s responsibility towards consumers. The aim of this study is to examine the communication mechanisms of corporate social responsibility...