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Storytelling and retromarketing : strengthening brand communication
Sousa, Vânia - In: Redmarka : revista de marketing aplicado 25 (2021) 2, pp. 44-62
Persistent link: https://www.econbiz.de/10013330722
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When the going gets tough, leaders use metaphors and storytelling : a qualitative and quantitative study on communication in the context of COVID-19 and Ukraine crises
Gkalitsiou, Katerina; Kotsopoulos, Dimosthenis - In: Administrative Sciences : open access journal 13 (2023) 4, pp. 1-42
Metaphors and storytelling are important communication tools that play a significant role in leadership and … organizational life. Leaders have used metaphors and storytelling to enhance their written and verbal communication from ancient … times, since Aristotle, to the modern age. In the present research, we focus on the use of storytelling and metaphors by …
Persistent link: https://www.econbiz.de/10014285415
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Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector
Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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Communicative perspectives on strategic organization : editorial
Vaara, Eero; Langley, Ann - In: Strategic Organization 19 (2021) 4, pp. 541-552
Persistent link: https://www.econbiz.de/10012794120
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Mechanism design with narratives
Lang, Matthias - 2020
Individuals use narratives as rationales or justifications to make their claims more convincing. I provide a general framework for partial verifiability based on narratives. Narratives give many reasons and arguments. The receiver derives the message’s meaning by aggregating these reasons; her...
Persistent link: https://www.econbiz.de/10012263427
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Digital organizational storytelling on Youtube : constructing plausibility through network protocols of amateurism, affinity, and authenticity
Bell, Emma; Leonard, Pauline - In: Journal of management inquiry 27 (2018) 3, pp. 339-351
Persistent link: https://www.econbiz.de/10011912502
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Antenarratives of organizational change : the microstoria of Burger King's storytelling in space, time and strategic context
Boje, David M.; Haley, Usha C. V.; Saylors, Rohny - In: Human relations 69 (2016) 2, pp. 391-418
Persistent link: https://www.econbiz.de/10011436734
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Ready the canons : the role of canonical stories in organizational sensemaking
Parrish, Dan - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 202-233
Persistent link: https://www.econbiz.de/10014228989
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The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
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Providing a public auditing cryptographic approach in cloud computing
Ashalatha, R.; Agarkhed, Jayashree; Patil, Siddarama R. - In: International journal of electronic business : IJEB 15 (2020) 3, pp. 235-248
Persistent link: https://www.econbiz.de/10012271208