Any negotiation involves multiple elements, which, by their dynamics, influence its conduct and outcome: object, context, stake, balance of power, strategy and tactics. Knowledge and effective use of these elements are essential to the success of the negotiator, being largely determined by the...

Many researchers consider that the forces of globalization and informatization have a great importance for communication; these forces have already caused changes in some industries, policies, cultures and societies. Societies and communities must take part in this new global communication as...