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Practices Regarding the Forms of Communication with the Consumers  used by a Multinational Company at Global and Local Level
Dumitru, Madalina; Albu, Nadia; Dumitru, Valentin Florentin - In: The AMFITEATRU ECONOMIC journal 16 (2014) 35, pp. 41-41
This study is motivated by the importance of communication with consumers in the pharmaceutical industry. We view communication as part of the company’s responsibility towards consumers. The aim of this study is to examine the communication mechanisms of corporate social responsibility...
Persistent link: https://www.econbiz.de/10010760091
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Practices Regarding the Forms of Communication with the Consumers used by a Multinational Company at Global and Local Level
Dumitru, Madalina; Albu, Nadia; Dumitru, Valentin Florentin - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 41-57
This study is motivated by the importance of communication with consumers in the pharmaceutical industry. We view communication as part of the company’s responsibility towards consumers. The aim of this study is to examine the communication mechanisms of corporate social responsibility...
Persistent link: https://www.econbiz.de/10011724839
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The impact of the interaction between context variables and enterprise resource planning systems on organizational performance : a case study from a transition economy
Albu, Cătălin-Nicolae; Albu, Nadia; Dumitru, Mădălina; … - In: Information systems management 32 (2015) 3, pp. 252-264
Persistent link: https://www.econbiz.de/10011412969