This paper examines the spillover effects of television advertising on brand-level consumer demand for carbonated soft drinks (CSDs) and the competition consequences for manufacturers’ and private label CSDs. Using a random coefficients logit model (BLP) with household purchasing and...

In contrast to single-equation cross-sectional studies of private label share, developing a complete understanding of the nature of the competitive interaction between national brands and private labels requires an understanding of the determinants of both demand and strategic pricing decisions...

In this paper, we develop a framework for estimating market share and price reaction equations in an attempt to understand the nature of competitive interaction in the market for private label and branded grocery products. Specifically, we employ a Linear Approximate Almost Ideal Demand System...

Focusing on the interaction between national brands and private labels, this paper has two main empirical contributions: i) a simultaneous system of demand (share), price and expenditure equations is estimated, and ii) differences in the structure of the local geographic market are incorporated...

This article investigates the competition effects of supermarket food and non-food services using fluid milk as a case study. A simultaneous equation model for services and price competition is estimated with scanner data from 16 supermarket chains operating in six U.S. cities. Empirical results...

Our recent meeting provided a factual basis for analysis of alternative milk policies. We analyzed the cost of production on farms, in processing, and in retailing. We collected and analyzed prices at the retail, wholesale, and farm level. This exercise gave us a rare glimpse into the...

When a competitor buys another competitor in a local food market, prices may increase because there is less competition. The antitrust laws are designed to prevent mergers that most likely will result in higher prices. Economists do three things to help legal authorities determine whether a...

Fluid milk market orders are routinely criticized by many because they force consumers to pay higher fluid milk prices. The Northeast Dairy Compact was also attacked as a cartel that if eliminated would result in lower prices to consumers. The fluid milk processors through their trade group, the...

I would like to thank you for inviting me to talk this evening. Turkey is a nation that has been at the center of the World for much of the past 2,000 years, and now it is again at the crossroads of world affairs. It is a dynamic and modern nation that is playing a leading role in the...

The prices that consumers pay for fluid milk, and the profit margin that retailers and processors capture, depend on the market structure and price conduct in local market areas. Fluid milk processing plants are located near the cities that they supply, and competition at the retail level for...