D, Prof. Gheorghe Meghisan Ph.; Student, Assist. … - In: Annals of University of Craiova - Economic Sciences Series 1 (2010) 38, pp. 125-133
To make a concentrated positioning, a company has to decide the number and the time of the differences to promote for the target clients. A company can subscribe to the idea that the positioning can be made on a double advantage, if that company pretends it is good regarding the two attributes....