Showing 1 - 10 of 5,291
Persistent link: https://www.econbiz.de/10010529571
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …
Persistent link: https://www.econbiz.de/10014529726
as suggested in consumer research. On this basis, we investigate monopoly and competition between firms, described via an …
Persistent link: https://www.econbiz.de/10010270001
as suggested in consumer research. On this basis, we investigate monopoly and competition between firms, described via an …
Persistent link: https://www.econbiz.de/10004968453
This paper empirically investigates the advertising competition in the French broadcast television industry within a … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also … implement a simple procedure to identify the conduct of firms on the market. We find that the nature of competition in the …
Persistent link: https://www.econbiz.de/10011646956
Pricing strategies may include the advertising of meeting-the-competition clauses (MCCs). We show in a specific spatial …
Persistent link: https://www.econbiz.de/10010321690
This paper empirically investigates the advertising competition in the French broadcast television industry within a … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also … implement a simple procedure to identify the conduct of firms on the market. We find that the nature of competition in the …
Persistent link: https://www.econbiz.de/10011657182
I compare the outcome when firms semicollude on advertising to the outcome in the Grossman and Shapiro (1984) model of informative advertising. I show that advertising is lower but prices and profits are higher under semicollusion on advertising. I also show that semicollusion on advertising is...
Persistent link: https://www.econbiz.de/10008594455
We embed the Varian (1980) model in a broader setting that considers how switcher/loyal customer segments are … determined. Generally, customer acquisition is deterministic while pricing is randomized. The equilibrium outcome depends on the … timing of customer acquisition relative to pricing. If sellers acquire customers before setting prices, the unique …
Persistent link: https://www.econbiz.de/10005412976
also the construction of numerous new facilities, which together affects the competition on the international tourism …
Persistent link: https://www.econbiz.de/10011613948