-based loss averse. For these consumers, a purchase plan, which involves buying products of varying quality and price with … positive probability, creates disutility from gain-loss sensations. Even at modest degrees of loss aversion they may refrain … behavior and loss aversion in new survey data. …

indeed, certain aspects of culture enhance bilateral trade performance/competitiveness. Performance Orientation, Future … trade policy options. By understanding which aspects of culture promote bilateral competitiveness and performance …Purpose: Culture plays a role in international trade much as it does in any other human activity. Attitudes and ways of …

observe striking differences in how men and women respond to good and bad luck in a competitive environment. Following a loss … help to explain both female underperformance in environments with repeated competition and the tendency for women to select …