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competitive price comparisons
Consumer behaviour
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Einzelhandel
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Preismanagement
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Pricing strategy
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Retail trade
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Partially comparative pricing
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Price comparisons
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Price competition
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assimilation
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partially comparative pricing
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price beliefs
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Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.
;
Mohammed, Shazad Mustapha
;
Barone, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
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