Anca, Cruceru; Daniel, Moise; Cristi, Tatu - In: Annals of Faculty of Economics 1 (2011) 2, pp. 737-741
In a time of economic crisis there can be easily observed the difficulty in finding managerial viable solutions to support the business at least at a level considered satisfactory in terms of economic performance. The managers will try to adopt marketing strategies able to drive to the...