The concept of congruence has been used in many research streams like brand extensions, sponsorship, or advertising. This paper aims to show the interest of considering this concept through the two dimensions proposed by Heckler and Childers (1992): relevancy and expectancy, in the case of...

La congruence est un concept utilisé dans de nombreux courants de recherche, notamment l’extension de marque, le parrainage ou la publicité. Cette communication vise à démontrer l’intérêt de considérer ce concept selon les deux dimensions définies par Heckler et Childers (1992), à...

In this study I examine the joint effect of explanations and monetary incentives on employees' effort allocation decisions in a multi-action setting. A rich literature in economics indicates that monetary incentives substantially influence employees' decisions. This literature demonstrates that...

The paper aims to position entrepreneurship within a leadership and values paradigm. This knowledge will equip business leaders, who may wish to evoke a more entrepreneurial culture within organisations, to proactively create conditions that support entrepreneurial initiatives. As psychology...

The global surge in independent fiscal councils (IFCs) raises three related questions: How can IFCs improve the conduct of fiscal policy? Are they simultaneously desirable for voters and elected policymakers? And are they resilient to changes in political conditions? We build a model in which...

Our life is built around coordinating efforts with others. This usually involves incentivizing others to do things, and sustaining our relationship with them. Using the wrong incentives backfires: it lowers effort and tarnishes our relationships. But what constitutes a ‘wrong’ incentive? And...

Evidence of assortative mating according to personality was reported in a previous SOEP-based study (Rammstedt & Schupp, 2008). Based on population representative data of almost 7,000 couples, high levels of congruence between spouses were found, which increased with marriage duration. Almost...

This study tested Holland’s propositions that career persisters are more congruent, have greater vocational identity, and more differentiated and consistent personalities than career changers. His proposition that people who change career move to more congruent occupations was also...

Cost-benefit ratios for surveys are related to the congruence between objectives and survey measurement capabilities. A high degree of congruence requires careful matching of objectives and survey design. Thus, emphasis is placed on survey planning and improvement of relationships between survey...

This paper uses the lens of culture to develop propositions on how customer attitude towards celebrity endorsements is a function of cultural parameters in emerging countries like India. [W.P. No. 2013-07-01]. URL:[http://www.iimahd.ernet.in/assets/snippets/workingpaperpdf/12087729752013-07-01.pdf].