La congruence est un concept utilisé dans de nombreux courants de recherche, notamment l’extension de marque, le parrainage ou la publicité. Cette communication vise à démontrer l’intérêt de considérer ce concept selon les deux dimensions définies par Heckler et Childers (1992), à...

The concept of congruence has been used in many research streams like brand extensions, sponsorship, or advertising. This paper aims to show the interest of considering this concept through the two dimensions proposed by Heckler and Childers (1992): relevancy and expectancy, in the case of...

Evidence of assortative mating according to personality was reported in a previous SOEP-based study (Rammstedt & Schupp, 2008). Based on population representative data of almost 7,000 couples, high levels of congruence between spouses were found, which increased with marriage duration. Almost...

The paper aims to position entrepreneurship within a leadership and values paradigm. This knowledge will equip business leaders, who may wish to evoke a more entrepreneurial culture within organisations, to proactively create conditions that support entrepreneurial initiatives. As psychology...

In this study I examine the joint effect of explanations and monetary incentives on employees' effort allocation decisions in a multi-action setting. A rich literature in economics indicates that monetary incentives substantially influence employees' decisions. This literature demonstrates that...

Our life is built around coordinating efforts with others. This usually involves incentivizing others to do things, and sustaining our relationship with them. Using the wrong incentives backfires: it lowers effort and tarnishes our relationships. But what constitutes a ‘wrong’ incentive? And...

This paper draws from follower centric perspective and implicit leadership theories to explore factors that predict higher congruence between real and ideal leader in followers' view. It also examines the impact of sociodemographic and organizational characteristics to the prediction of...

The global surge in independent fiscal councils (IFCs) raises three related questions: How can IFCs improve the conduct of fiscal policy? Are they simultaneously desirable for voters and elected policymakers? And are they resilient to changes in political conditions? We build a model in which...

Abstract Companies have recognized that people buy or consume products not only for their functional value but also to enhance their self-concept through the symbolic meaning embedded in these products, customers seek brands with a personality identical with their own personality. In this...