Narrow search
Showing 1 - 10 of 348
Cover Image
Attribute-level heterogeneity
Ebbes, Peter; Liechty, John C.; Grewal, Rajdeep - In: Management science : journal of the Institute for … 61 (2015) 4, pp. 885-897
Persistent link: https://www.econbiz.de/10010526539
Cover Image
An examination of attributes affecting consumers' perceptions of e-tailer quality
Sebastianelli, Rose; Tamimi, Nabil - In: Journal of internet commerce 12 (2013) 1/4, pp. 268-283
Persistent link: https://www.econbiz.de/10010248373
Cover Image
The importance of extrinsic cues in deciding to purchase meat products : a conjoint analysis on Muslim consumers
Tamer Toklu, Ismail; Ozturk Kucuk, Hilal; Tuygun Toklu, Arzu - In: South African journal of business management 51 (2020) 1, pp. 1-8
Purpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers' purchasing decisions in Turkey. Design/methodology/approach: Conjoint analysis was used to identify consumers' preferences and cluster analysis...
Persistent link: https://www.econbiz.de/10012589608
Cover Image
Bundling of information goods: a value driver for new mobile TV services
Rautio, Tarja; Anttila, Mai; Tuominen, Matti - In: International Journal of Revenue Management 1 (2007) 1, pp. 45-64
. Because bundling is a value-based pricing strategy, segmentation has a significant role in supporting and increasing … rates of new mobile TV services. Actually, our research findings give support to segmentation on the basis of bundling. …
Persistent link: https://www.econbiz.de/10008539537
Cover Image
Bundling of information goods: a value driver for new mobile TV services
Rautio, Tarja; Anttila, Mai; Tuominen, Matti - In: International Journal of Revenue Management 1 (2007) 1, pp. 45-64
. Because bundling is a value-based pricing strategy, segmentation has a significant role in supporting and increasing … rates of new mobile TV services. Actually, our research findings give support to segmentation on the basis of bundling. …
Persistent link: https://www.econbiz.de/10005751539
Cover Image
IMPROVING CUSTOMERS TARGETING WITH SHORT INTERVENTION TESTING
GOFMAN, ALEX; MOSKOWITZ, HOWARD R. - In: International Journal of Innovation Management (ijim) 14 (2010) 03, pp. 435-448
The proposed consumer-driven innovation approach allows for the creation of individual communications with heterogeneous customers. It utilizes Rule Developing Experimentation (a modified conjoint analysis-based approach) to create a database of messages specific to the product and to segment...
Persistent link: https://www.econbiz.de/10008455609
Cover Image
Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Cover Image
A conjoint model of quantity discounts
Iyengar, Radha; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 334-350
Persistent link: https://www.econbiz.de/10009548692
Cover Image
New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika; Calantone, Roger J.; Randhawa, Praneet - In: Journal of international consumer marketing 27 (2015) 2, pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
Cover Image
Integrating Kansei engineering with conjoint analysis to fulfil market segmentation and product customisation for digital cameras
Wang, Chih-hsuan - In: International journal of production research 53 (2015) 8, pp. 2427-2438
Persistent link: https://www.econbiz.de/10010514527