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The influence of retail store image and individual factors on consumer buying decisions
Olariu, Ioana - In: Studies and scientific researches / Faculty of Economic … 23 (2016), pp. 54-59
Persistent link: https://www.econbiz.de/10011800393
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Evolution of Large Retailers in Terms of Crisis
Floricica, Cãlin Mariana - In: Ovidius University Annals, Economic Sciences Series XI (2011) 2, pp. 180-183
In a difficult economic context and a more fastidious consumer, retailers can not pass evenly in the shelf price of … careful about what they buy. Must every producer (brand) won in their consumer wallet. The challenge is even greater as most …
Persistent link: https://www.econbiz.de/10010632728
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Comparison of customer attitudes towards loyalty programs in Prague and in London
Tahal, Radek - In: Central European business review : CEBR 4 (2015) 3, pp. 5-12
Persistent link: https://www.econbiz.de/10011559449
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The influence of brand trust on consumer loyalty
Rudzewicz, Adam; Strychalska-Rudzewicz, Anna - In: European research studies 24 (2021) 3, pp. 454-470
Persistent link: https://www.econbiz.de/10012666287
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An analysis of the preferences of the elderly in relation to retail stores
Lopes, Evandro Luiz; Garcia, Eduardo - In: International journal of business and emerging markets … 11 (2019) 1, pp. 52-72
Persistent link: https://www.econbiz.de/10012103295
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Quality of Services between Expectations and Performance
Gabriela-Liliana, Cioban - In: Ovidius University Annals, Economic Sciences Series XIV (2014) 1, pp. 279-284
In this paper we highlighted the importance and the role of service quality in increasing the quality of welfare. In the twentieth century quality has become a fundamental and necessary value for progress, indispensable for "mastering" the future, in which the customer is important, he has...
Persistent link: https://www.econbiz.de/10010940599
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Impact of Economic Crisis on Buying Behaviour and Marketing-Mix Tools
Alina, Filip; Lelia, Voinea - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 931-936
International business environment is changing in the context of economic crisis. Consumers react by adapting their buying behaviour from impulse acquisitions to more prudent and rational purchasing decisions. As consumers are buying necessities and have a tendency to migrate to generics or...
Persistent link: https://www.econbiz.de/10010925895
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The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do; Marques, Susana Henriques; … - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
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La fidélité du consommateur de biens culturels : Une analyse empirique des comportements d'assiduité et d'adhésion au Parc de La Villette
Guillon, Olivia - In: Revue d'économie politique 119 (2009) 2, pp. 301-321
level of loyalty. The consumer faces an information problem: given that each cultural good is unique, he?s uncertain as to … according to the kind or the frequency of consumers? practices. We support the idea that a consumer is characterized by his … disappointed. Since he?s unable to consider every substitute before he fixes his choice on a cultural product, the consumer adopts …
Persistent link: https://www.econbiz.de/10008679997
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Amicable settlement of conflicts between agri-food producers and consumers
Alecu, Ioan Niculae; Ciocan, Felix-Dimitrie; Mihuţ, … - 2014
products making up the object of the relationship between the producer and consumer, the consumer is place a priori in a …
Persistent link: https://www.econbiz.de/10011288279