Loubeau, Patricia R.; Jantzen, Robert H.; Alexander, Elitsa - In: Economic review : journal of economics & business 12 (2014) 1, pp. 63-79
This research seeks to develop a better understanding of the factors affecting on-line purchasing behavior among Generation Y (Gen Y) consumers in Bulgaria. Also called millenials and born between the mid-1970s and late 1990s, this generation is especially active online and will be a dominant...
