The effect of negative publicity on consumer demand for brands is examined in the context of recall of a peanut butter brand as a result of pathogen contamination. The recall was asso- ciated with negative impacts for the implicated brand and positive effects on the leading competitor brand....

There are many different types of nonalcoholic beverages available in the United States today as compared to a decade ago and the functionality and health dimensions of beverages have changed over the years. Recently, calcium and vitamin fortified dairy alternative beverages, such as almond milk...

Although per capita fluid milk consumption in the United States has been declining, production and consumption of manufactured dairy products are on the rise. Growth in the Greek-style yogurt market can be attributed to growth in production and consumption of manufactured dairy products. Rapid...