Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to … role in tourists’ decision-making processes, in which consumers - tourists rely on the suggestions from those who have … experienced the service. With the increasing use of the Internet, a large number of consumers - tourists have begun to share their …

process as a determinant of value for consumers and indirectly for firms. Since in participants’ linking choices also others … highly valued expert. Also the complexity of the setting can influence consumers’ decisions for certain links. Lab …