Imperfect information can lead to market failure and be an external factor impacting managers of agribusiness firms. A matrix method approach to content analysis was conducted by independent judges based upon established typologies. Food safety articles from consumer publications were examined,...

In Spring 2005 and Fall 2009 consumer surveys were collected in several Metropolitan 4 cities in Indiana and Illinois to explore differences based on psychographic and behavioral 5 characteristics of farmers’ market consumers. Consumer intercept surveys were conducted in: 6 South Bend, IN;...