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The Brand Name's Role in the Purchase Decisions at the Beginning of the Xxist Century. Empirical Evidences from the North-Eastern Part of Romania
Diaconu, Laura - In: CES Working Papers 4 (2012) 3, pp. 306-315
Considering the great impact of consumers’ behavior on the economic activity, in the present paper we intend to identify and analyze the way in which the purchase decisions of the individuals are influenced or not by the products’ brand name, taking the particular case of the Romanian...
Persistent link: https://www.econbiz.de/10012017007
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THE BRAND NAME’S ROLE IN THE PURCHASE DECISIONS AT THE BEGINNING OF THE XXIST CENTURY. EMPIRICAL EVIDENCES FROM THE NORTH-EASTERN PART OF ROMANIA
Diaconu, Laura - In: CES Working Papers 4(3) (2012) September, pp. 306-315
Considering the great impact of consumers’ behavior on the economic activity, in the present paper we intend to identify and analyze the way in which the purchase decisions of the individuals are influenced or not by the products’ brand name, taking the particular case of the Romanian...
Persistent link: https://www.econbiz.de/10010859894