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Path Dependence, Network Externalities and Standardization.
Blankart, C.; Knieps, G. - SOM Research Institute, Faculteit Economie en Bedrijfskunde - 1991
Persistent link: https://www.econbiz.de/10005776395
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The Influence of Involvement on Brand Dissimularities and MLMDS Solutions.
Biijmolt, T.H.A.; Wedel, M. - SOM Research Institute, Faculteit Economie en Bedrijfskunde - 1993
Persistent link: https://www.econbiz.de/10005661365
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A Maximum Likelihood Methodology for Segmentation in Conjoint Models.
Wedel, M.; Vriens, M.; Desarbo, W. - SOM Research Institute, Faculteit Economie en Bedrijfskunde - 1991
Persistent link: https://www.econbiz.de/10005661380
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Research Note Heterogeneous and Nonproportional Effects of Marketing Variables on Brand Switching: An Application of a Discrete Time Duration Model.
Wedel, M.; Kamakura, W.A.; DeSarbo, W.S. - SOM Research Institute, Faculteit Economie en Bedrijfskunde - 1993
Persistent link: https://www.econbiz.de/10005626113