The paper carries out a short literature review on public sector and public marketing terms. The findings of the paper’s study shows that the Romanian public sector should give more importance to marketing activities, as 87% of the respondents sustained when asked about their necessity. Within...

The various forms of economic cooperation are so many channels for the Romanian economy to connect itself to European and International Economy. That is why, by making use of R&D (Research & Development) cooperation mechanisms, Romania could access - even in times of transition but with the help...