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~subject:"corporate crisis"
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corporate crisis
Advertising effects
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Consumer behaviour
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Crisis management
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Krisenmanagement
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Theorie
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Theory
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Werbewirkung
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Brand image
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Credibility
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Glaubwürdigkeit
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Online-Handel
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Portfolio selection
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Risiko
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Risk
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corporate advertising
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Kim, Sojung
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Choi, Sejung Marina
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Journal of marketing communications
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Does corporate advertising work in a crisis? : an examination of inoculation theory
Kim, Sojung
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10010187590
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Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
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