Ro'i Zultan; Bar-Hillel, Maya; Guy, Nitsan - In: Judgment and Decision Making 5 (2010) 7, pp. 489-496
``Waste not want not'' expresses our culture's aversion to waste. ``I could have gotten the same thing for less'' is a sentiment that can diminish pleasure in a transaction. We study people's willingness to ``pay'' to avoid this spoiler. In one scenario, participants imagined they were looking...