Liu, Huihua; Bracht, Eva; Zhang, Xin‐an; Bradley, Bret; … - In: Creativity and Innovation Management 30 (2020) 1, pp. 129-143
of job non-routinization. At the same time, demands for creativity are high, which raises the question of how employees … can use job non-routinization to develop creativity. Acknowledging the importance of social processes for creativity, we … identification then helps individuals to develop creativity in jobs with little routinization. This is because organizational members …