Iuliana, CIOCHINA; Marius, GUST; Elena, PARPANDEL Denisa - In: Revista Economica 65 (2013) 1, pp. 129-142
The purpose of this paper is to highlight the profound changes in markets as a consequence of globalization, increased competition, technology development, communication paths and the complexity of modern customer who made their presence felt, requiring a paradigm shift in the marketing theory....